Digital marketing is the practice of promoting products, services, or brands using electronic media, primarily on the internet. It encompasses a wide range of strategies and techniques, including search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, affiliate marketing, and more. The key aspect of digital marketing is leveraging digital channels to reach and engage with target audiences, often using data analytics and various online tools to measure and optimize the effectiveness of campaigns.